GSMCON2019

This 2.5 hour pre-conference workshop is an optional $75 add-on that you can purchase along with your attendee ticket. This is an introductory training session for social media professionals who are either new to government or familiar with government but new to managing social media.

Workshop Topics

• What government social media managers should know about Facebook, Twitter, LinkedIn and Nextdoor (including government-specific TOS and features)
• Overview of government-focused social media issues, including public records, FOIA, Freedom of Speech and more.
• Quick primer on government social media policy.

The workshop fee is $75 and may be purchased along with your GSMCON attendee ticket. 

This 2.5 hour workshop is an optional $75 add-on that you can purchase along with your attendee ticket. In this hands-on workshop, Kerry Shearer, “The Livestream Expert” and former PIO for Sacramento County, will help you develop video and audio skills with easy apps, techniques, and accessories. If you’re not making video content the majority of your social media posts, you’re not getting the impact and algorithm reach you deserve! Fast, effective video creation skills are what you need to maximize your time, help your agency shine, and brand yourself as a content-creation superstar. Kerry will teach you how to run livestreams; shoot and edit smartphone videos that look amazing; and use apps that will add motion to still photos and graphics.

This 2.5 hour workshop is an optional $75 add-on that you can purchase along with your attendee ticket. Julie Tappendorf, author of the book “Social Media & Local Governments: Navigating the New Public Square,” will lead a workshop on the various legal issues that come up with government use of social media. The workshop will cover First Amendment protections, impact of copyright laws, compliance with public record laws, and employee use of social media. Attendees will be presented with examples of “employees behaving badly” and asked to respond whether discipline for the employee’s social media activities is justified. Attendees are encouraged to bring their current social media comment/posting policies for a small group work session to identify potential problem areas. Finally, Julie will take questions on all of the thorny legal issues faced by governments (and attendees) when engaging on social media.