1:00pm MDT
2:30pm MDT
7:00pm MDT
7:00am MDT
7:00am MDT
8:00am MDT
Opening Kickoff! Welcome, Hootsuite and Twitter Keynotes
Speakers
Conference Director, GSMCON
Kristy Dalton is the founder and conference director of GSMCON. She is the CEO of Government Social Media LLC and executive director of the Government Social Media Organization. She has been called on as an industry influencer, has authored several social media courses for the LinkedIn...
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Principal Government Solutions Consultant, Hootsuite
Ben partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed government-specific compliance standards...
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Public Policy Associate, Twitter
Lauren Devoll manages U.S. government and strategic partnerships on the Public Policy team at Twitter in Washington, D.C. Before joining Twitter, she spent five years specializing in digital strategy and content creation for political campaigns at the RNC and NRCC. A native of Fort...
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Tuesday April 2, 2019 8:00am - 9:15am MDT
Presidential Ballroom
2800 Opryland Dr, Nashville, TN 37214, USA
8:00am MDT
9:15am MDT
9:30am MDT
How to Overcome Internal Pushback
Speakers
Chief Public Information Officer, Nevada Department of Motor Vehicles
Alexandra Walden serves as the Chief Public Information Officer for the State of Nevada's Department of Motor Vehicles. She earned her undergraduate degree from Northern Michigan University and her Master's in Public Administration from Bellevue University. She has worked in State...
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Tuesday April 2, 2019 9:30am - 10:30am MDT
Lincoln CDE
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Job Recruiting for Free on Social Media
Speakers
PIO/Videographer, Fort Worth Police Department
Officer Brad Perez has been with the Fort Worth Police Department for 15 years. As a hobby, Brad began making videos for the department and the Chief took notice and asked Brad to join the Public Relations Office back in December 2015 to help with recruitment. Brad's first recruitment...
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Tuesday April 2, 2019 9:30am - 10:30am MDT
Jackson AB
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Social Media Security: Take Control Before & During Times of Crisis (Hootsuite)
Speakers
Principal Government Solutions Consultant, Hootsuite
Ben partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed government-specific compliance standards...
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Social Media Marketing Manager, Carahsoft
Anna is the Social Media Marketing Manager at Carahsoft, a trusted government IT solutions provider and top-ranked GSA Schedule Contract holder, managing a portfolio of 40 social media accounts across four social platforms while providing social media support for 300+ of its best-of-breed...
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Tuesday April 2, 2019 9:30am - 10:30am MDT
Jackson CD
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Understanding How Government Can Use Facebook Groups
Speakers
Digital Communication Specialist, Utah Department of Transportation
Zach Whitney is a professional storyteller with 10 years of communication experience. He operates under the motto that “everyone has an interesting story to tell.”For the past two years, Zach has worked as a digital communication manager for the Utah Department of Transportation...
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Tuesday April 2, 2019 9:30am - 10:30am MDT
Washington B
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Add-on Workshop | Smartphone Video Lab
Speakers
CEO, Kerry Shearer "The Livestream Expert"
Kerry Shearer thrives on teaching public agency communicators how to use livestreaming and smartphone video production effectively so that they can create great content, get more engagement, and communicate clearly. He is a former broadcaster for KFBK NewsTalk 1530 in Sacramento...
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Tuesday April 2, 2019 9:30am - 12:00pm MDT
Jackson EF
2800 Opryland Dr, Nashville, TN 37214, USA
10:30am MDT
Networking Break
Tuesday April 2, 2019 10:30am - 11:00am MDT
Expo
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
Facebook Power Editor for Ads Explained
Speakers
Professor of Marketing, Columbia College Chicago
Jennifer Sadler is a Professor in the Business and Entrepreneurship Department who teaches branding and marketing courses. Her experience includes branding, entrepreneurship, and social/digital marketing. After gaining her master’s in journalism from the University of Memphis, she...
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Tuesday April 2, 2019 11:00am - 12:00pm MDT
Jackson AB
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
First Amendment Issues Facing Government Social Media Coordinators
Speakers
Founder & President, Communications Counsel
Mr. Weaver is a national communications advisor with decades of experience. He’s worked with a wide array of public & private sector clients on PR, social media, and crisis communications. Mr. Weaver has lectured around the country on a variety of topics to a wide range of public...
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Tuesday April 2, 2019 11:00am - 12:00pm MDT
Washington B
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
Public Safety and Expanded Online Community (Everbridge)
Speakers
Associate Product Manager, Everbridge Nixle
Sara Babcock is an Associate Product Manager at Everbridge, responsible for the strategy and development of the Nixle product. Since 2017 she has lead the cross-functional project teams working to bring easy and interesting community engagement into cities, towns, counties, and states...
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Tuesday April 2, 2019 11:00am - 12:00pm MDT
Jackson CD
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
Reaching Non-English Speakers on Social
Speakers
Digital Engagement Manager, King County, WA
As digital engagement manager for King County, WA, in Seattle, Warren Kagarise leads the county’s efforts to connect with its 2.2 million residents through the innovative use of social media and other tools.Before joining King County, he served as communications coordinator for...
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Tuesday April 2, 2019 11:00am - 12:00pm MDT
Lincoln CDE
2800 Opryland Dr, Nashville, TN 37214, USA
12:15pm MDT
2:00pm MDT
Create Social Media Reports Your Agency Can Understand
Speakers
Founder + CEO, October Social Media
Sabrina Merritt, Founder + CEO, of October Social, is also the Co-Founder of Women Interactive Creative Technology Fest. Sabrina has built her career as a social media manager at International NGO, CARE, and Fortune 500 company, The PulteGroup. Since launching October Social Media...
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Tuesday April 2, 2019 2:00pm - 3:00pm MDT
Washington B
2800 Opryland Dr, Nashville, TN 37214, USA
2:00pm MDT
Helping Elected Officials Share Their Stories - Without the Politics
Speakers
Deputy Director of Communications, Seattle City Council, City of Seattle
Stephanie Guzman-Barrera, a former journalist turned government communicator, is passionate about reaching constituents in the digital space and making government social media fun and engaging. A Southern California native, Stephanie got her bachelor's degree in English from Loyola...
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Tuesday April 2, 2019 2:00pm - 3:00pm MDT
Lincoln CDE
2800 Opryland Dr, Nashville, TN 37214, USA
2:00pm MDT
How the National Archives Keeps Social Media Records (PageFreezer)
Speakers
Strategic Partnerships Manager, PageFreezer
Once a political aide in the British Columbia government, Gabby Kalaw is now Strategic Partner Manager with PageFreezer Software. His career in stakeholder relations spans 15 years across internet technology, and government communications, bringing him unique insights to where the...
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National Archives and Records Administration
Kristen is a member of the National Archives and Records Administration's Social Media Team, specializing in policy, terms of service agreement negotiations, and corporate records management for social media. She received her MLS from the University of Maryland in 2009...
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Tuesday April 2, 2019 2:00pm - 3:00pm MDT
Jackson EF
2800 Opryland Dr, Nashville, TN 37214, USA
2:00pm MDT
Run Twitter Ads Like a Pro
Speakers
Senior Client Account Manager, Twitter
Lexi is a Senior Client Account Manager at the Twitter DC office. After graduating from the University of Maryland, Lexi interned at Ketchum Public Relations on the online strategy team which piqued her interest in paid digital. In September 2013, Lexi made the move to Twitter and...
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Tuesday April 2, 2019 2:00pm - 3:00pm MDT
Jackson AB
2800 Opryland Dr, Nashville, TN 37214, USA
3:00pm MDT
Networking Break
Tuesday April 2, 2019 3:00pm - 3:30pm MDT
Expo
2800 Opryland Dr, Nashville, TN 37214, USA
3:30pm MDT
Social Media Accessibility Panel
Speakers
Public Policy Director, Twitter
Bridget Coyne joined Twitter in 2012 and is a senior manager on Twitter’s Public Policy team in Washington, DC. In her capacity, she develops creative civic engagement initiatives for Twitter and manages government and election partnerships with leading government and political...
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Independent Living and Advocacy Specialist, Empower Tennessee
April Meredith is the Independent Living and Advocacy Specialist for Empower Tennessee, a nonprofit that aims to cultivate a barrier-free community where people with disabilities are valued equally and participate fully. April's duties include administrating the organization's Facebook...
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Deputy Director, Tennessee Disability Coalition
Sarah has furthered the work of the Tennessee Disability Coalition in creating a society that values, supports and includes individuals with disabilities since 2010. In her current role, Sarah leads the Communications Team and assists with strategic planning, development and coordination...
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Director of Communications, National Association of the Deaf
Before arriving at the NAD in 2013, Lizzie worked at Gallaudet University for five years, first as a Digital Video Specialist and then as a Video Senior Producer. She has a Bachelor’s degree from the School of Film and Animation at the Rochester Institute of Technology and a Master’s...
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Tuesday April 2, 2019 3:30pm - 4:45pm MDT
Presidential Ballroom
2800 Opryland Dr, Nashville, TN 37214, USA
5:30pm MDT
7:00am MDT
7:00am MDT
8:00am MDT
Facebook Keynote: Best Practices and Q&A
Speakers
Politics and Government Outreach Manager, Facebook
Eva is the manager of state and local government outreach at Facebook. She and her team help elected officials, campaigns, and governments use the platform to better connect with voters and constituents. Previous to Facebook, Eva worked on political campaigns – most recently on...
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Wednesday April 3, 2019 8:00am - 9:15am MDT
Presidential Ballroom
2800 Opryland Dr, Nashville, TN 37214, USA
8:00am MDT
9:15am MDT
9:30am MDT
Communicating with Diverse & Underserved Populations via Social Media
Speakers
Principal Consultant, Zenzilé's Way Consulting
Ms. Dortch is the owner of Zenzilé’s Way Consulting, a communications consulting firm focused on speaking, writing, editing and community programming. Ms. Dortch supports independent authors in telling their stories through her consulting and editing services. She also supports...
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Digital Strategist, YOLOSpin Media
Yolo Spinks is a digital strategist and the founder of YOLOSpin Media, a full-service social media agency that specializes in social media strategy and implementation. With a charming smile and deep-rooted Southern drawl to match, she pairs her customer service, public relations and...
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Wednesday April 3, 2019 9:30am - 10:30am MDT
Washington B
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Making the Case for Separate Pages
Speakers
Major, Fort Bend County Sheriff's Office
Major Chad Norvell is the Commander for the Criminal Law Enforcement Bureau for the Fort Bend County Sheriff's Office, which is located on the southwest side of Houston, TX. Additionally, he oversees the agency's Public Information Officers who manage the agency's media and social...
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Wednesday April 3, 2019 9:30am - 10:30am MDT
Jackson AB
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Running Efficient Social Campaigns with Sprout Social
Speakers
Manager of Solutions Engineering, Sprout Social
Jill Florence is a Manager of Solutions Engineering at Sprout Social. She is an expert on the Sprout product and is passionate about helping marketers improve social media workflows to extract the most business value from their social strategies. On the weekends, she can be found...
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Wednesday April 3, 2019 9:30am - 10:30am MDT
Jackson CD
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Add-on Workshop | Social Media Legal Issues
Speakers
Partner, Ancel Glink, P.C.
Julie Tappendorf is an equity partner at Ancel Glink, PC in Chicago. She is the co-author of the book "Social Media & Local Governments: Navigating the New Public Square." She is a frequent speaker on a variety of topics, including social media law and ethics. She also trains government...
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Wednesday April 3, 2019 9:30am - 12:00pm MDT
Jackson EF
2800 Opryland Dr, Nashville, TN 37214, USA
10:30am MDT
Networking Break
Wednesday April 3, 2019 10:30am - 11:00am MDT
Expo
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
20 Instagram Stories Hacks to Increase Engagement
Speakers
Digital Communications Strategist, City of Gilbert, AZ
Lauren is the Digital Communications Strategist for Gilbert, Arizona, a community of 250,000 residents. As a member of Gilbert's Digital Communications Department, Gilbert Digital, Lauren oversees the strategy and implementation of Gilbert's 25+ social media accounts and provides...
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Wednesday April 3, 2019 11:00am - 12:00pm MDT
Lincoln CDE
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
Advanced Tactics for Video & Tech
Speakers
Director of Multimedia, Lambert & Co.
After growing up in Grand Rapids, Michigan, Ryan left home to produce videos for a number of NHL teams, but he left the world of sports in to work for the Michigan Economic Development Corporation, which oversees the State of Michigan’s marketing initiatives. Ryan recently joined...
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Digital Media Director, Michigan Economic Development Corporation
Throughout nearly 20 years of digital marketing and public relations experience, Nick has represented brands and organizations in television news, hospitality, network services, consumer products, and economic development, among others. As Digital Media Director at the Michigan Economic...
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Wednesday April 3, 2019 11:00am - 12:00pm MDT
Washington B
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
Developing Effective Training for Social Media Admins
Speakers
Public Affairs Specialist, Orange County Sheriff's Department
Sophia Champieux is part of the Public Affairs team at the Orange County Sheriff’s Department in Southern California. Since 2017, she has managed the department’s social media accounts, oversees over 90 secondary accounts, and creates social media strategies focusing primarily...
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Wednesday April 3, 2019 11:00am - 12:00pm MDT
Jackson AB
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
The Great Debate: To Hide or Delete that Comment (ArchiveSocial)
Speakers
Founder | Chief Executive Officer, ArchiveSocial
Anil is a frequent speaker on the topics of government social media records management and compliance with public records laws, and his work has been featured in prominent publications including Government Technology, NextGov, InformationWeek, CNBC, Fast Company, and Entrepreneur.com...
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Digital Media Relations Coordinator, City of Minneapolis
Jordan Gilgenbach has been the Digital Media Relations Coordinator for the City of Minneapolis since September 2016, and focuses primarily on web, social and other digital communications strategy and implementation. Jordan has spent his entire career in local government communications...
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Wednesday April 3, 2019 11:00am - 12:00pm MDT
Jackson CD
2800 Opryland Dr, Nashville, TN 37214, USA
12:15pm MDT
2:00pm MDT
Advanced Social Media Data Insights
Speakers
Communications Specialist, Fort Worth Housing Solutions
Christina has over five years of experience developing social media strategy for government agencies. A self-proclaimed “numbers nerd”, she developed analytic report templates that allow government agencies to evaluate social media performance quantitatively and qualitatively...
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Wednesday April 3, 2019 2:00pm - 3:00pm MDT
Washington B
2800 Opryland Dr, Nashville, TN 37214, USA
2:00pm MDT
Ensuring Social Media Accessibility
Speakers
Deputy Director, Tennessee Disability Coalition
Sarah has furthered the work of the Tennessee Disability Coalition in creating a society that values, supports and includes individuals with disabilities since 2010. In her current role, Sarah leads the Communications Team and assists with strategic planning, development and coordination...
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Communications Director, Tennessee Council on Developmental Disabilities
Emma Shouse Garton of Nashville has been Communications Director for the Tennessee Council on Developmental Disabilities since 2012. She oversees agency communications efforts, including their website, social media, publications, weekly newsletter and community outreach efforts. As...
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Wednesday April 3, 2019 2:00pm - 3:00pm MDT
Jackson EF
2800 Opryland Dr, Nashville, TN 37214, USA
2:00pm MDT
Instagram Best Practices Training
Speakers
Northeast Lead, Facebook
Khalid Pagan is a member of Facebook's Politics and Government Outreach Team, where he works with agencies and officeholders in New England and the Mid-Atlantic. Before Facebook, he worked in digital advocacy campaigns and government relations.
Southwest Lead, Facebook
Jannelle Watson works on Facebook’s Politics and Government Outreach team where she focuses on helping local and state officials use Facebook and its family of apps to optimize their online presence. Prior to Facebook, Jannelle worked for the National League of Cities and the Office...
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Wednesday April 3, 2019 2:00pm - 3:00pm MDT
Lincoln CDE
2800 Opryland Dr, Nashville, TN 37214, USA
2:00pm MDT
Setting up Your Customer Service Framework on Social Media
Speakers
Communications Specialist, County of San Diego, CA
Tom is a communications specialist with San Diego County specializing in social media and Vice President in charge of the annual conference for the California Association of Public Information Officials. Christensen has done presentations on government use of social media for the...
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Wednesday April 3, 2019 2:00pm - 3:00pm MDT
Jackson AB
2800 Opryland Dr, Nashville, TN 37214, USA
2:00pm MDT
Strategies for Managing & Releasing Video Footage in Crisis Communications
Speakers
Captain, Mountain View Police Department
Captain Chris Hsiung commands the Special Operations Division at the Mountain View Police Department in Northern California. Since 2012 he has managed the department social media strategy, platforms, and engagement with the community. Chris is a nationally recognized speaker on the...
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Social Media + Public Relations Coordinator, Mountain View Police Department, CA
Katie Nelson is the Social Media and Public Relations Coordinator at the Mountain View Police Department in Northern California. Since 2015, she has managed the department’s social media accounts, focusing primarily on the department’s engagement efforts as well as serving as...
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Wednesday April 3, 2019 2:00pm - 3:00pm MDT
Jackson CD
2800 Opryland Dr, Nashville, TN 37214, USA
3:00pm MDT
Networking Break
Wednesday April 3, 2019 3:00pm - 3:30pm MDT
Expo
2800 Opryland Dr, Nashville, TN 37214, USA
3:30pm MDT
7:00am MDT
7:00am MDT
8:00am MDT
Why Diversity, Inclusion and Representation Matter on Social Media and More
Speakers
Associate Director of Communication and Media Relations, Tennessee Department of Health
Elizabeth Hart began working in radio at WJAB, 90.9 FM, in 2001 as a news reporter while pursuing her undergraduate degree at Alabama A&M University. A love for journalism and medicine led Hart to career in health communications beginning with a position as the Media Coordinator for...
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Digital Engagement Manager, King County, WA
As digital engagement manager for King County, WA, in Seattle, Warren Kagarise leads the county’s efforts to connect with its 2.2 million residents through the innovative use of social media and other tools.Before joining King County, he served as communications coordinator for...
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Director of Marketing, Tennessee Department of Tourist Development
Nekasha (pronounced "Ne-kee-sha") Pratt is a versatile marketer with more than 15 years of experience. She leverages her background in social media, digital, advertising, and technology to create and execute marketing and branding initiatives. Throughout her career, Nekasha has spearheaded...
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Director- Strategic Partnerships & Engagement | Community Land Trust Manager, The Housing Fund
Dominique Pryor-Anderson is currently the Director of Strategic Partnerships and Engagements and Community Land Trust Manager, at The Housing Fund. She has been a thought leader in equity, diversity and inclusion in her role at Vanderbilt University’s Wond’ry Innovation Center...
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Founder | Chief Executive Officer, ArchiveSocial
Anil is a frequent speaker on the topics of government social media records management and compliance with public records laws, and his work has been featured in prominent publications including Government Technology, NextGov, InformationWeek, CNBC, Fast Company, and Entrepreneur.com...
Read More →
Thursday April 4, 2019 8:00am - 9:15am MDT
Presidential Ballroom
2800 Opryland Dr, Nashville, TN 37214, USA
8:00am MDT
9:15am MDT
9:30am MDT
Claiming and Managing Your Google My Business Profiles
Speakers
eGovernment Services Coordinator, State of Iowa Office of the CIO
Dawn has two decades experience working with government technology systems. She started her career in the private sector selling technology solutions to government. For the last five years Dawn has worked for the Office of the Chief Information Officer focusing on improving citizen...
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Thursday April 4, 2019 9:30am - 10:30am MDT
Jackson EF
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Getting the Most out of Nextdoor
Speakers
Public Agency Lead, Nextdoor
Joseph Porcelli currently serves as a Public Agency Lead for Nextdoor. In this role, Joseph focuses on providing engagement strategies to aid government partners utilizing Nextdoor’s free government interface to build stronger, safer, and happier communities. Some of Joseph’s...
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Thursday April 4, 2019 9:30am - 10:30am MDT
Jackson AB
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Secrets to Being on Camera in Live Video
Speakers
Storyteller and Live Video Strategist, The REP Network
Roshanda 'The Rosho' Pratt is a respected news producer, livestream expert, speaker, and storyteller strategist. With two decades of experience in crisis communications, marketing, and on both sides of the television camera, she is best known for helping influencers discover their...
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Thursday April 4, 2019 9:30am - 10:30am MDT
Lincoln CDE
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Snapchat for Government
Speakers
Political and Non-Profit Partnerships, Snap, Inc.
Sofia Gross is part of Snap, Inc's Public Policy Team where she leads Political & Non-Profit Partnerships in Washington, DC. She first started at Snapchat in 2015 as a Politics & News Producer on the News Team based in New York City. Sofia is also currently a Technology and Democracy...
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Thursday April 4, 2019 9:30am - 10:30am MDT
Jackson CD
2800 Opryland Dr, Nashville, TN 37214, USA
9:30am MDT
Successfully Handle Social Media in Large Scale Emergencies
Speakers
Emergency Management Specialist, Chatham Emergency Management Agency, GA
Chelsea is an Emergency Management Specialist for the Chatham Emergency Management Agency (CEMA) in Savannah, Georgia. She is responsible for community engagement and partnership management. This includes community outreach, information dissemination, social media management, website...
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Thursday April 4, 2019 9:30am - 10:30am MDT
Washington B
2800 Opryland Dr, Nashville, TN 37214, USA
10:30am MDT
Networking Break
Thursday April 4, 2019 10:30am - 11:00am MDT
Expo
2800 Opryland Dr, Nashville, TN 37214, USA
11:00am MDT
Closing Sendoff! United Nations Keynote & Raffles
Speakers
Senior Social Media Strategist, United Nations
Charlotte Scaddan is senior social strategist at the United Nations on the team managing the UN's flagship accounts in nine languages, with 30 million followers. She leads major global campaigns on social and provides social media guidance to senior UN officials across the UN System...
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Thursday April 4, 2019 11:00am - 12:00pm MDT
Presidential Ballroom
2800 Opryland Dr, Nashville, TN 37214, USA