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Tuesday, April 2 • 11:00am - 12:00pm
Facebook Power Editor for Ads Explained

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This session introduces you to Facebook Power Editor, a tool that allows you to choose advertising campaign goals, segment audiences, and craft content for a better ad experience for your audience. Learn how to set up ads for A/B testing, lead generation, app installs and video views. Determine the best target audience using Facebook's demographic segments and understand the metrics that you should pay attention to when running ads.

Speakers
avatar for Jennifer Sadler

Jennifer Sadler

Professor of Marketing, Columbia College Chicago
Jennifer Sadler is a Professor in the Business and Entrepreneurship Department who teaches branding and marketing courses. Her experience includes branding, entrepreneurship, and social/digital marketing. After gaining her master’s in journalism from the University of Memphis, she... Read More →


Tuesday April 2, 2019 11:00am - 12:00pm
Jackson AB 2800 Opryland Dr, Nashville, TN 37214, USA